How to Get Real Twitter Followers (New 2022)

The most recent numbers show that Twitter has 326 million users. And while this is a slight drop from the first quarter of 2018, it’s still a large digit you can’t (and shouldn’t) ignore.

Yet, there are countless businesses overlooking this tool as a means to drive traffic and conversions for their brand. After all, this platform receives a stunning 2 billion search queries each day. So it poses a lot of value to try capture a lot of Twitter followers as your audience.

And roughly 93% of Twitter users who follow small- and medium-sized businesses are planning to make a purchase from those brands. In fact, nearly 70% have already purchased at least once.

But it’s not just your real followers that are a gold mine – it’s the other users who are actively discovering brands. Over 66% of Twitter users discovered a new SMB using this platform.

Twitter-info

With stats like this, you can see why smart brands are promoting their businesses on Twitter. If you’re looking to do the same but are struggling with gaining a following, then continue reading.

Let’s take a look at what you can do to grow your account with real Twitter followers.

Promote the Heck Out of Your Tweets

They say it’s not good to always talk about yourself – and they’re right. This can harm both personal and professional relationships.

This is also true when it comes to marketing – at least, when you’re using content. While the content you publish on Twitter shouldn’t be self-gloating advertisements, this doesn’t mean you can’t market yourself.

What we’re suggesting is that you boost your posts. And the reason you should is that roughly 36% of people on Twitter learn about SMBs this way.

twitter-growth-graph

What’s great about promoted tweets is that you don’t have to pay anything upfront. Like with ads, you can create a budget and once the limit is reached, your promoted tweet is taken down.

You only spend money when your promoted tweet is clicked on, retweeted, or replied to. If there’s no engagement, then you spend nothing. And it doesn’t matter how many impressions it receives.

Since a large percentage of users are finding these tweets and following businesses because of them, you can increase your chances of getting found.

Now, if you’re thinking you can sidestep using this feature, then you better think twice. Especially since Twitter’s algorithm significantly decreased organic reach per fan.

In other words, your tweets aren’t reaching as broad of an audience as it once did several years ago. So by using promoted tweets, you can ensure your tweets are showing up to the audience you’re targeting.

If your posts are on point, you can earn yourself a number of new real followers.

Create Targeted Twitter Advertising Campaigns

Besides using promoted tweets to gain attention and a following, you can use Twitter ads. Advertising on social media is the wave of the future, especially since organic growth reach is practically non-existent on various networks.

With an ad campaign, you can target a specific audience to increase your engagement and conversions. According to Twitter, 85% of Twitter users believe promoted accounts allow them to find new businesses.

And just as many are noticing promoted accounts on Twitter. Nearly 70% of these users end up following an SMB after seeing their ad on Twitter.

user-insights-twitter

This goes to show how powerful Twitter advertisements are for businesses. Not only does it get your brand profile noticed, but it can help boost your list of followers.

When you’re creating your ads, make sure you split test your campaigns to see which topics, promotions, and headlines convert the most. It’s also essential to use the targeting features to ensure your ads are showing up to the right market.

Otherwise, you’ll end up wasting money on impressions and clicks from folks who aren’t interested in what your brand has to offer.

Be More an Informant and Less a Promoter

While it’s key to promote your business on Twitter using boosted posts and social ads, this isn’t the only way to capture the attention and interest of your audience.

If you’re able to produce content that informs your audience in a way that relates to them, then you can capitalize on this as well. Information is king of the web – after all, folks are turning to search engines to find information on products, services, and solutions to problems.

By offering up your expertise on certain topics, you can gain authority and a following. Unfortunately, the majority of Twitter users – 80% – are “meforners.” This is a Twitter user who constantly posts about themselves.

They’re adding no real value to their audience, which can make it harder to get more followers (or even keep the ones you have).

Let’s face it, no one likes hearing about others all the time. So what makes you think your followers always want to hear about you and your business?

What consumers care about is themselves and how they can improve their lives. If you got solutions, then share them in a no-strings-attached way.

Who knows, maybe you’ll become a go-to resource for your Twitter followers. And let’s not forget that Twitter users who follow SMBs are more inclined to purchase from a brand more than once.

So before you tweet, ask yourself how it relates to your followers and how it can benefit them.

Leverage Your Other Social Media Accounts

When you’re first starting out, you want to grow your Twitter following as quickly as possible. However, the quality of your followers is everything.

You don’t want to end up with thousands of followers who ignore your posts. You want followers who will engage with your posts. The more engagement your posts receive, the more visibility it’ll receive.

But if you’re struggling with getting folks to follow you on Twitter, there is a solution. Stats show that Twitter accounts with a large number of followers tend to get more followers.

real-follower-growth-graph

An astounding 96% of followers base their decision to follow a brand on the number of followers they already have.

So with this notion, you should focus on getting some followers to help attract even more followers. And one way of doing this is to leverage your other social media accounts.

This is a great idea, especially since most adult Twitter users are on several other social media platforms. For example, 93% is on Facebook, 65% is on Instagram, 48% is on Pinterest, and 54% is on LinkedIn.

linkedin-twitter-stats

If you already have a following on other platforms, you can drive this traffic over to your Twitter account. These people already know and like you enough to follow you on other platforms.

This will help to beef up your follower list, which will make your account more appealing to new users stumbling on your profile for the first time.

Use the Autofollow/Followback Technique

You hear all the time about the importance of having quality followers. And while this is true, it’s hard to earn their trust when you’re a brand new page with a handful of followers (mostly made up of your friends and family).

With the autofollow and follow back method, you can quickly grow your list of followers. All you have to do is follow other people. It’s a good idea to look for folks who are talking on topics related to your business and industry.

In many cases, those you follow will end up following you back. So it’s important to try and follow those you want following you back. However, you don’t have to be too picky at this point.

The purpose of this technique is to quickly inflate your list of followers so you can attract the attention of your core audience. If the idea of finding and following thousands of people is problematic (after all, you have a business to run), then you can use automation tools.

These will automatically follow lots of Twitter accounts.

Then once you reach a number you’re satisfied with, you can use the yank method. This is when you unfollow everyone on your list.

Why do this? Because it’ll make your account look more interesting. For instance, they’ll see you have hundreds of posts, tens of thousands of followers, and then only a handful of people you’re following.

You’ll notice this same trend among celebrities and other notables. This makes you appear less thirsty and more like a legit business that’s picky about who it follows.

Finding Your Twitter Marketing Sweet Spot

There are so many ways you can use Twitter to help with your business marketing. With the right tools, techniques, and know-how, you can turn your Twitter account into a marketing machine.

In the above tips, you learned how to use promoted tweets, Twitter ads, and leverage your social media accounts to grow your Twitter following.

Then when things get really hectic, you can use the auto-follow method to drive more users to follow you back.

The idea is to experiment as much as you can to see what works for your brand. So give these tips a try and let us know which of them work for you!

Twitter Statistics: How Many People Use Twitter in 2022?

If you want to nail down the best Twitter content strategy for your profile, then you’ve got to have access to the latest information about one of the world’s most popular social media sharing apps.

Let’s take a look at what we think are some really relevant Twitter statistics right now, to get you up to speed.

Quick Twitter Statistics

  • 353 million people use Twitter
  • 90% of Americans have heard of Twitter
  • Twitter is the 6th most popular phone app
  • 7 million people in America use Twitter
  • 21% of American adults use Twitter
  • 42% of Canadian adults use Twitter

Exciting Twitter Statistics (2022)

1. Twitter’s Marketing Audience Is at 353 Million

There are 353 million people that are potential leads and clients for brands on Twitter.

This is a huge number of people that you can potentially reach with your brand.

Yes, there are big numbers over on Facebook and Instagram as well, but Twitter is one of a kind, and a great platform to discover a completely new demographic of people that you can get your content in front of, and hopefully at some point your product or service.

It’s like thinking of Twitter as an industry, and if there are 353 million people that you can potentially connect with around your brand, there is a big slice of the pie up for grabs.

2. Twitter’s User Base Is Set to Grow 4% in 2022

The pandemic has changed a lot, including predictions around how much Twitter would grow in 2022. Now, the figure is sitting at 2.4%.

Who knows what this statistic is going to look like in another year’s time, but generally speaking social media platforms haven’t had too much bad luck throughout the pandemic.

Twitter’s user

3. 90% of Americans Know What Twitter Is

Even if they don’t use it, 90% of Americans say that they know what Twitter is.

This is an interesting stat because while almost every single American has heard of Twitter and knows what it is, only a small percentage of these people actually have an account. It seems that there is a relatively big jump between knowing about Twitter and having an account for some reason.

4. Twitter Is the 6Th most Popular Phone App

Twitter is ranked 6th in terms of popularity when it comes to being a mobile app.

5. Twitter is 15

Twitter is now 15, having first got its start back in 2006.

Twitter is 15 years old, a stat that might surprise you if you are used to the likes of TikTok, which is only three or four years old at this point.

Twitter is definitely in the OG category when it comes to social media apps, and we think that if it continues its upwards trajectory, it will continue to be one of the mainstays for a long time to come. We think that it has done really well to survive as long as it has, considering how cutthroat the social media industry can be.

6. Twitter Is 7Th for Digital Trust

Twitter ranks 7th out of 9 places for digital platforms that are considered trustworthy. While this might sound good, it’s not – 57% of Americans think that Twitter strongly protects their data.

This means that if you are going to share a lot of personal, sensitive information on the Twitter app, you might want to think twice. It’s definitely not the worst as this statistic shows, but it’s also definitely not the best, so if you want to conduct business on a relatively confidential level, you might want to opt for LinkedIn, which is considered a lot more trustworthy according to its users.

7. 7 Million People Who Use Twitter Are in America

That’s 19.4% of Twitter’s total users.

This statistic surprised us, again considering how many people in the states have heard of Twitter. However, it’s still a lot of people, and if you go outside of America, you will realize just how popular the app is around the world.

8. Twitter Grew in Germany in 2020

By 30%, interestingly. There are now 5.45 people in Germany that use Twitter.

This is an interesting statistic because there’s not really that much more information around it to provide a bit more context.

For some reason during the pandemic, a lot of people in Germany decided that Twitter was going to be their main source of communication online, and now there is a big community over there that regularly gets on Twitter.

9. Twitter Is Male Dominated

Twitter has more male users than females, with stats showing that 70% of Twitter users are male.

While there are quite a few other social media apps out there that are dominated by females, like Pinterest, Twitter is primarily used by males at this point in time.

These statistics might change in the future, but for now, it has been taken over by males and is proving to be a hit with them all around the world.

10. 21% of Adults in America Use Twitter

This percentage has remained relatively consistent over the last few years.

11. Almost Half of Twitter Users Have a College Degree

42% of people on Twitter have been to college and have a degree, and 25% haven’t been to college and don’t have a degree.

This statistic proves that there are a lot of educated people using Twitter, which is perhaps why it has managed to maintain its popularity steadily over the past decade and a half.

Other apps like TikTok could be in for a similar fate to Vine, simply because it is dominated by teens and children who obviously don’t have a higher education than elementary and high school.

Apps in this arena tend to come and go and don’t have a good stickability rating. However, with Twitter, we think that it is going to stay relatively stable in the future, even if people gravitate towards newer apps.

12. Just Under Half Canadian Adults Have a Twitter Profile

42% of adults in Canada have a Twitter account.

13. 9% of Twitter Users Are Between 25 and 34 Years Old

This is Twitter’s largest age demographic. The second largest is 35- to 49-year-olds.

This statistic goes with the educated statistic quite nicely to prove that there are some teens using Twitter, but it’s mostly millennials at this point – again, people who are more likely to have a college education.

This doesn’t mean that teens don’t like the app, but we think that they are more likely to go for something like TikTok which is a bit more interactive.

14. More Democrats are on Twitter than Republicans

In America, more Twitter users are Democrats than they are Republicans.

15. Almost 100% of Twitter Users Have Other Social Networks

99% of people using Twitter also use Facebook and Instagram, as well as other social platforms.

If you are a brand, you might want to consider this stat when trying to promote your content. One of the best things that you can do for your content is to cross-promote it to your other platforms beyond Twitter, so that more of your audience can see it.

The good news is that almost all of the people who you are trying to target are going to be over there as well, so you’re not going to have a hard time finding them when you get over there.

16. Twitter Is Number One in Japan

Twitter is considered the number one social platform in Japan.

This is quite a surprising stat, and again there is not a lot of context to expand on. For some reason, Twitter has taken over Japan, and the Japanese seem to like it more than other popular sites, like Instagram and Facebook.

17. Twitter Usage Increased During the Pandemic

By 9.6%, to be exact, and this was among American adults.

With a lot of America in lockdown for a lot of the pandemic, it’s no surprise that Twitter usage increased.

In fact, it’s fair to say that usage of most social sites increased across the board as the pandemic raged on, as more people were locked away in their homes with access to not a lot but the internet.

Twitter usage

18. Twitter Suspended Over 900,000 Accounts During First Half of 2020

Twitter has been on a warpath and suspended 925,700 profiles in the first half of 2020 alone.

We expect this statistic to increase over time as Twitter becomes increasingly more and more vigilant when thinking about the types of accounts that it lets use its platform.

Back in the day, there wasn’t too much concern about who was using Twitter and who wasn’t, but now it is highly politicized, and people are on the lookout for content that violates Twitter’s terms and conditions.

19. Only 10% of Twitter Users make Majority of Tweets

If you see a lot of tweets from your favorite Twitter user, then this comes as no surprise as there aren’t too many people that actually use Twitter to upload content. They are mostly there to look at other people’s.

Twitter users

10% of Twitter users produce 92% of the tweets that come out of America.

20. 5% of American Twitter Users Say Twitter Is Their Favorite Platform

And the social media network that they use most often. Compare this number to 54% for Facebook.

21. 17% of U.S. Twitter users Source Their News from The Platform

And around the world, the number is 12%.

Twitter news source

22. 50% of Twitter Users in Canada Get on The Platform Every Day

While 23% get on it every week.

23. Twitter Topics Are Followed by 70 Million Accounts

This is an increase of 40% from the second quarter to the third quarter of 2020.

24. B2B Marketers Used Twitter for Marketing at A Rate of 82%

This means that 82% of B2B marketers capitalized on Twitter for organic content marketing.

25. 27% B2 B Marketers Invested in Twitter Ads

This isn’t a lot, not when it is compared to 67% for Facebook.

26. 19% of Retail Banks Employ Twitter

19% of retail banks have a customer service handle on Twitter to keep on top of their customer rapport.

27. Twitter Ads Reach More than 5% of The World’s Population Over the Age of 13

5.8% to be exact. This isn’t the biggest percentage in social media marketing, but it’s still significant.

28. Twitter’s Ad Revenue Is Increasing

In 2020, Twitter’s ad revenue was up by 15%.

29. Ad Engagement on Twitter Is up By 27%

This is increasing, while Twitter’s cost per engagement is down 9%.

30. Ad Carousels on Twitter Saw a 15% Increase in Popularity

On the app, this increase was 24%.

31. The Most-Used Hashtag of 2020 Was #covid19

As you might have already been able to guess. It was used 400 million times.

BlackLives Matter

32. Every Minute There Were 7000 Tweets About Movies or Tv in 2020

This means that people are using Twitter for escapism as much as they are using it for serious topics.

33. 2 Billion Tweets were About Sports in 2020

People still had plenty to talk about with sports in 2020, even though most couldn’t get out and play them.

34. Cooking Tweets Increased 300% in 2020

People filled their time at home with cooking and baking, and the stats proved this on Twitter.

35. The Most Popular Emojis Were the Laughing Crying Face, and The Crying Face in 2020

There were a lot of tears to be had on Twitter, both happy and sad.

36. Twitter Video Views Increased 62% in 2020

Video has definitely made an impact on Twitter.

Sources:

  • https://www.emarketer.com/content/global-twitter-users-2020
  • https://www.edisonresearch.com/the-infinite-dial-2020/
  • https://twitter.com/jack/status/20
  • https://www.emarketer.com/content/facebook-ranks-last-in-digital-trust-among-users
  • https://www.journalism.org/2021/01/12/news-use-across-social-media-platforms-in-2020/pj_2021-01-12_news-social-media_0-04/
  • https://socialmedialab.ca/2020/07/13/the-state-of-social-media-in-canada-2020-a-new-survey-report-from-the-ryerson-social-media-lab/
  • https://www.emarketer.com/content/asia-pacific-drives-twitter-growth-as-other-regions-plateau
  • https://www.emarketer.com/content/podcast-analyzing-twitter-q3-earnings-tiktok-shopify-deal-whether-social-audio-has-future
  • https://transparency.twitter.com/en/reports/rules-enforcement.html#2020-jan-jun
  • https://www.pewresearch.org/politics/2020/10/15/differences-in-how-democrats-and-republicans-behave-on-twitter/
  • https://www.digitalnewsreport.org/
  • https://investor.twitterinc.com/financial-information/quarterly-results/default.aspx
  • https://contentmarketinginstitute.com/2020/09/b2b-industry-benchmarks-budgets-trends-research/
  • https://www.gartner.com/en/marketing/insights/daily-insights/the-power-of-negative-reviews
  • https://business.twitter.com/en/blog/performance-advertising-on-twitter.html
  • https://blog.twitter.com/en_us/topics/insights/2020/spending-2020-together-on-twitter.html
  • https://twitter.com/TwitterData/status/1336039397863645185
  • https://business.twitter.com/en/blog/video-advertising-best-practices.html

How to Schedule Tweets on Twitter Using TweetDeck

In this article, we’re going to talk about scheduling tweets ahead of time, which is going to help you stay organized and save you time. Twitter has a tool called TweetDeck that you can use to make this process easier. Let’s dive in.

Scheduling Tweets

  • Go to TweetDeck in your web browser. Sign in with your Twitter credentials. If you are already signed into Twitter, you won’t need to do so a second time.

tweetdeck

  • Find the ‘tweet box’. If you can’t see this, then you can select the ‘new tweet’ button, which will be at the top of your screen to the left.

Tweet box

  • Select your profile. Select the Twitter account that you want to tweet through.

Select your account

  • Type in your tweet. Don’t forget that Twitter has a character limit of 280. You can also add videos and images to your tweet by selecting ‘add images or video’.

Compose your Tweet

  • Select the ‘schedule tweet’ button. This is going to be under the ‘add images or video’ button.

Schedule Tweet

  • Select the time and date that you want to schedule the tweet for. You can change the month by selecting the ‘>’ button. Select the ‘am’ and ‘pm’ button to change the time.

Set the time and date to Tweet

  • Schedule your tweet. Select the ‘tweet at date/time’ option to save your tweet.

Schedule your Tweet

Managing Your Scheduled Tweets

  • Go to TweetDeck in your web browser.

tweetdeck

  • Select the ‘add column’ button, which looks like a plus sign.

Add column

  • Choose ‘schedule’ from the screen that will pop up. Now a new column will appear on the dashboard.

Scheduled

  • Edit your tweet. Select the ‘edit’ button so that you can edit your tweet.

Edit a Tweet

  • Delete a tweet you have scheduled if you need to. Select the ‘delete’ icon and confirm the deletion of your tweet.

Delete a scheduled Tweet

 

How to Use Twitter

This article will teach you how to get started with Twitter, including showing you how to create an account and learn how to tweet.

  1. Signing Up

  • Open Twitter. Go to Twitter in your web browser.

Signing Up

  • Select ‘sign up’. This is a blue button that will be on your page to the right.

Sign Up

  • Enter your name. Type your first and last name into the text box titled ‘name’.

Enter a name

  • Add your phone number. Enter your phone number into the text box that is titled ‘phone’. If you would prefer not to share your phone number, then you can sign up with your email address instead. You will find this text box under the ‘phone’ one.

Add your phone number

  • Select ‘next’. This will be on the right-hand side at the top of your webpage.

Click Next

  • Select ‘sign-up’. This will be a blue button that it as the bottom of the page.

Click Sign up

  • If you signed up with a phone number, you will have to verify this phone number. You can do this by selecting ‘ok’ when prompted. Then, you will open messages on your phone, and select the message that has been sent by Twitter. Remember the code in the message, then type this code into the verification text box on the website. Select ‘next’.

Verify your phone number

  • Enter your password. Select the ‘password’ field, then enter your password that you want to use to log into your Twitter account every time.

Enter your password

  • Select ‘next’. This will be at the top of the page to the right again.

Click Next

  • Verify your email address if you have used your email address to sign up with Twitter. Select ‘ok’ when prompted. Then, open your email inbox and find the email that has been sent by Twitter. Remember the code in the email, and type this into the verification code text box that you will find on Twitter’s website. Select ‘next’.

email code

  • Select ‘skip for now’. This will be at the top of your page to the right.

Skip for now

  • Choose people to start following. Select the ‘follow’ button underneath any recommended profiles that you want to follow, then select ‘next’ when finished. This is going to take you back to your Twitter profile. If you want to skip this step for now, you can select ‘next’.

Select people to follow

  1. Set up Your Profile

  • Select the profile icon. This is the outline of a person that will be at the top of your screen to the right. A menu will come down.

Select the profile icon

  • Select ‘settings and privacy’. This will be in the menu that has dropped down. This is going to open your settings page.

Click Settings and privacy

  • Select the ‘username’ text box. This will be near the top of your page.

Click the "Username" text box

  • Replace the default username that you see with the one that you want to use. You can enter the username that you want to use if it is available. If it is, then you will see a confirmation message in green appear above the text field. If someone else is already using the username that you want to use, then the text will be red, and it will be telling you that you can’t use it.

Replace the automatic username

  • Go down your page and select ‘save changes’. It will be at the end of the page.

click Save changes

  • When asked, enter your password. Type in the password that you chose before.

Enter your password when prompted

  • Select ‘save changes’. You will find this option at the bottom of the prompt window.

Click Save changes

  • Select your profile picture icon. You will find this on the left side. This is going to take you to your profile. You will be able to access your account in the future by selecting the profile circle at the top of this page to the right, and then selecting your name at the top of the menu that drops down.

 profile picture icon

  • Upload your profile picture. Your profile picture is the picture that everyone is going to see when they check out your tweets. To set your profile picture, select the + icon that you will find on the page to the left. Select ‘upload photo’ that will bring up a menu. Choose a photo from your computer. Select ‘open’. Adjust the photo so that it fits well within the space, then select ‘apply’.

Upload a profile picture

  • Enter your profile information. When you’re in the ‘edit profile’ view, you can include information to any of the text boxes that you see on the sidebar. This is going to fill out your profile. This is going to include your name, as you want it to appear on Twitter. It’s also going to include your bio, which is a description of yourself. You might also want to include a location, and a website if you have one.

Enter your profile information

  • Choose a theme color. Select ‘theme color’ on the left side of the page, then select the color that you want to use.

Select a theme color

  • Select ‘save changes’. This will be on the right side of your page. This is going to save your profile changes, and it exists out of the ‘edit profile’ view. If you want to do any editing of your profile in the future, just select the ‘edit profile’ option that is near the top of your profile page.

save changes

  1. Following Others

  • Select the ‘search Twitter’ text field. This is a text box that you will see at the top of the Twitter page.

Search Twitter

  • Enter a user’s handle or name. Type in any username or name of someone that you want to follow.

Enter a user

  • Select a user. Select the name of the user that you want to add in the drop-down menu. This is going to take you to their page.

Select a user

  • Select ‘follow’. This is at the top of the page to the right. If you have selected the user’s profile, then they will get a follow request.

Click Follow

  • Find friends from popular email accounts. You can also find friends to follow from contact lists by going to the profile circle that you will find on your page at the top. Select ‘settings and privacy’ on the menu that drops down. Select ‘find friends’ on the left side of your page. Select ‘upload contacts’ right next to your preferred email account, then log into the account and follow the on-screen prompts so that you can import your contacts list.

Find friends

  1. Tweeting

  • Select ‘tweet’. This is at the top of your page to the right. This will open a ‘tweet’ box. As long as you aren’t on the ‘messages’ tab, this button is always going to be to the right at the top of your Twitter page.

Select tweet

  • Enter your tweet. You can type whatever you want into the ‘tweet’ text box. Currently, Twitter allows its users to type as many as 280 characters in the box. This includes spaces.

Enter your tweet's text

  • Include an image with your tweet. If you want to post an image alongside your tweet, then select the photo icon. This is in the shape of a mountain. Select a video or photo from your desktop. Select ‘open’.

Add a photo

  • Add a GIF to your tweet. If you would rather use a GIF with your tweet than an image, then select the GIF button that you will see right next to your tweet box. Select a category to look through, or type in a keyword to search for a GIF. Select the GIF that you want to use when you find it.

tweet with a GIF

  • Add a tweet to your first tweet if you want to start a thread. If you want to make a thread of content, then select the ‘+’ icon at the end of your window, and then enter the text for your tweet. This process can be repeated for each tweet you want to add.

tweet thread

  • Select ‘tweet’. This will be at the bottom of your window to the right. This is going to post your tweet to your profile’s feed. If you are tweeting a thread, then you will select ‘tweet all’ in the same place on the screen.

tweet

  • Tweet a poll. If you want to use the poll feature on Twitter, you can do so by selecting ‘tweet’ and then adding a question to the main text box. Select the ‘poll’ icon and add poll choices in ‘choice one’ and ‘choice two’ fields. You can add more choices by selecting ‘add a choice’. Set a time limit by selecting ‘one day’ and selecting how many days, hours or minutes you want your poll to run. Your poll can run for up to seven days. Select ‘tweet’.

Tweet a poll

  • Respond to someone’s tweet. If you want to respond to someone’s tweet, then go to the home page. Find the tweet that you want to respond to. Select the speech bubble below the tweet. Enter your response. You can also add a GIF, an image, or a poll if you want as well. Select ‘reply’.

Respond to a tweet

  • Pin a tweet to the top of your profile. You can pin a tweet to the top of your profile to keep it at the top of your profile page until you decide that you want to pin another tweet. You can only pin on tweet at a time. Open your profile page and find the tweet that you want to pin. This has to be a tweet that you’ve created, not someone else’s. Select the arrow that is pointing down that you will find at the top of the page to the right. Select ‘pin to your profile page’ in the menu that drops down and select ‘pin’ if asked.

Pin a tweet

  1. Retweeting Someone Else’s Tweet

  • Open your home feed. Select the ‘home’ option that is at the top of your Twitter page to the left.

Home feed

  • Find a post that you want to retweet. Go down through your feed until you find a tweet that you want to include on your profile.

retweet

  • Select the ‘retweet’ option. This is a rectangle that is made up of two arrows below the tweet. A menu will come up.

Retweet

  • Include a comment as well. If you want to add a comment to the tweet that you are retweeting, select ‘add a comment’ which will be above the tweet. Enter your comment before retweeting it.

comment

  • Select ‘retweet’. This is going to post the tweet to your profile.

Retweet

  1. Sending a Message

  • Select ‘messages’. This is a tab that you will find at the top of your page. This is going to open the ‘messages’ window.

Click Messages

  • Select ‘new message’. This is at the top of the pop-up window to the right.

new message

  • Choose a follower that you want to message. You can either select the name of the follower that you want to message or type the name of the follower into the search box if you don’t see them on the list here. You can choose more than one follower to message, but you need to choose at least one. If you are trying to message someone who isn’t following you, then your message will come up as ‘requested’ in their messages folder.

Choose a follower

  • Select ‘next’. This is at the bottom of the window to the right.
  • Enter your message. Enter your message into the text box at the bottom of the window.

message text box

  • Include a GIF or photo if you like. Just like with the tweets that we discussed up there, you can include an image or a GIF in your message. Follow the instructions we talked about above.

Include a GIF or photo

  • Select ‘send’. This will be to the right of the message that you’ve just written. This is going to send your message through to the person getting it. If the message has successfully sent, then a grey checkmark will appear under your message. If the checkmark is blue, then this means that the person has read it.
  1. Using Twitter on Your Phone

  • Download the Twitter app. You can either download it from the App Store for iPhone, or the Google Play Store for Android.

Download the Twitter app

  • Open Twitter. Select the bue and white icon to open the app.

Open Twitter

  • Sign into your Twitter profile. Once the Twitter app opens, sign into your account and enter your password and email address. If you haven’t created an account yet, follow the setup process for Twitter on mobile.

Sign into your Twitter account

  • Create a new tweet. Select the ‘tweet’ icon, which is a feather pen in a box at the top of your screen for iPhone, or the bottom of your screen for Android. Then enter your tweet and select ‘tweet’ at the top of your screen to the right. Just like on desktop, you can include images and GIFs to your tweets. If you want to respond to someone’s tweet, select the speech bubble underneath the tweet, and then select ‘reply’ once you’ve entered your reply.

Create a tweet

  • Retweet Twitter content. You can retweet any tweet that isn’t protected by going to the tweet in your home feed, and selecting the ‘retweet’ option, and then selecting the following: ‘retweet’ or ‘retweet with comment’.

Retweet content

  • Search Twitter for more users to follow. Go to the search bar, which is the big magnifying glass that you will find in the menu at the bottom of your screen. Select the search bar that appears at the top of the screen, and then enter the name of the user that you want to find. You can also enter a name in the search results to see their profile. Select ‘follow’ to the right of someone’s profile page if you want to follow them.

Search Twitter

  • Check your notifications. In the menu at the bottom of your screen there is a bell icon. This is where your notifications will come up. You will be able to see all recent notifications, like messages, comments, and recent likes from followers.

Check your notifications

  • Send a message. If you want to send a message to someone, select the envelope-shaped icon in the menu at the bottom of your screen. Select ‘new message’ that is at the top of your screen to the right for iPhone, or the bottom of your screen to the right for Android. Select the person you want to send a message to, then select ‘start a message’. Enter your message, then select ‘send’.

Send a message

  • View your profile. Select your profile picture at the top of your screen, then select ‘profile’ in the menu that appears. You can edit your profile by selecting ‘edit profile’.

view your profile

 

 

How to See Who Unfollowed You on Twitter

Twitter itself can’t show you when you have been unfollowed by someone, but there are a lot of other companies out there that can help bridge this gap. There are quite a few free apps available that let you know who unfollowed your personal account. If you need something to help with your business Twitter account, there are paid upgrades available.

Let’s take a look at a few ways to see who has unfollowed you on Twitter.

  1. Using Crowdfire

  • Go to the Crowdfire website. Search for it in Google.

Go to Crowdfire

  • Log into Crowdfire using your Twitter credentials. Select the blue button that says ‘sign in with Twitter’ at the bottom of your screen. Enter your username and password in the field provided, and once you’re done, select ‘sign in’ to go to the main page on Crowdfire.

Log into Crowdfire with Twitter

  • Select the ‘recent unfollowers’ option that you see. The main page on Crowdfire supports a few viewing modes. They can be changed on the left side of your page. The default view is ‘non followers’. If you want to see recent unfollowers, just choose this option at the top of the page. From here, you will be sent to a page where you can see the people who have recently unfollowed you on Twitter. Their names will be displayed in the middle of the page.

Recent Unfollowers

  1. Using Statusbrew Mobile App

  • Install the app ‘Statusbrew Twitter Followers’. This is a free app that can help you keep track of who is unfollowing you on Twitter. You can download it from the App Store, or the Play Store if you are using Android. Statusbrew will let you track on Twitter profile, but if you want to track more than one Twitter profile, this is going to cost you money.

Statusbrew Twitter Followers

  • Open the app.

Open Statusbrew

  • Select ‘sign up’. If you already have an account with Statusbrew, then you will select ‘sign in’ instead.

sign up

  • Select ‘sign up with Twitter’.

Sign up with Twitter

  • Enter your Twitter password and username.

Twitter username and password

  • Select ‘authorize app’.

Authorize app

  • Swipe left through the tutorial that will come up on your screen. If this is your first time using this app, then you will need to go through a bit of information about how they work.

Swipe left through the tutorial

  • Select the ‘x’ on the final screen of the tutorial. You should see the dashboard now. The next time you open the Statusbrew app, it will go straight to the dashboard.

Tap the “X”

  • Select your Twitter name.

twitter name

  • Select ‘new unfollowers’. The Twitter names of the profiles that have unfollowed you recently will come up. If this is your first time using these guys, then you won’t see any unfollowers. This is because they haven’t had any time to monitor your Twitter profile yet.

New Unfollowers

  1. Using Statusbrew for Desktop

  • Open your web browser. Statusbrew is a free website that you can use to monitor your Twitter followers. You can use these guys to watch one Twitter profile for free, but if you want to monitor more than one, you will need to pay.

web browser

  • Go to the Statusbrew website.

statusbrew

  • Select ‘sign up’.

Sign up

  • Select ‘sign up with Twitter’.

Sign up with Twitter

  • Enter your password and username for Twitter.

Twitter username and password

  • Select ‘authorize app’.

Authorize App

  • Enter the personal information that you will be asked for. This is going to include your email address, a new password for your account, and your name.

personal information

  • Select the ‘proceed’ link.

Proceed

  • Select your Twitter name.

Twitter name

  • Select ‘new unfollowers’ link. If this is your first time using this website, then you won’t see any information about who has unfollowed you recently. This is because Statusbrew hasn’t been able to monitor your account for long enough to gather the relevant information.

New Unfollowers

  1. Using Twitter Counter

  • Open your web browser. Twitter Counter can be used to keep track of who is unfollowing you, as well as a lot of other helpful stats around your Twitter account. The service is not completely free, but they do offer new clients a free trial for a month. You will have to provide them with your credit card information at the beginning of the trial. Once the trial has ended, your account will be billed for the subscription cost.

web browser

  • Go to the Twitter Counter website.

 twittercounter

  • Select ‘sign in’. You will find this button at the top of your screen to the right.

Click Sign In

  • Select ‘authorize app.’ If you see a section where you can enter your username and password as an alternative, then do this. Once you have done this, then you will see the ‘authorize app’ option.

Authorize App

  • Enter your email address. If you don’t want to be following Twitter Counter on Twitter, then just uncheck the box that you will find next to ‘follow @theCounter’.

type your email address

  • Select ‘let’s get started’. Twitter Counter will then email the address that you have given them with tips and suggestions on how to use their website to your advantage.

Let’s get started

  • Select the ‘unfollowers’ link. This is a gray link that you will find on the sidebar to the left. Just like some of the other websites on this list, if you haven’t worked with Twitter Counter before, then they won’t have any information on recent unfollows.

unfollowers

  • Read through the plans that they have available. They will differ depending on how much the website can monitor, as well as support options and maximum date range.

available plans

  • Select ‘start free trial’. This will be below each plan that you see on your screen. Make sure that you click the free trial that matches up with the plan that you want to try out. Once the trial has finished, then you won’t be able to use Twitter Counter unless you pay for it.

Start Free Trial

  • Select ‘next step’.

Next Step

  • Select your payment method. They have PayPal and credit card.

payment method

  • Enter your payment information.

account information

  • Select ‘process card’. This will come up for both PayPal and credit card. Once your payment has been processed, the approval will come up in your dashboard.

Process Card

  • Select the ‘unfollowers’ link. This is where you can see who has unfollowed you.

unfollowers

  1. Using WhoUnfollowedMe
  • Open your web browser. You will need a web browser to access this free Twitter website. If you’ve got more than 75,000 existing Twitter followers, then you will need to pay for their service.

web browser

  • Go to the WhoUnfollowedMe website.

WhoUnfollowedMe

  • Select ‘sign in with Twitter’.

sign in with Twitter

  • Enter your Twitter password and username. If you don’t see this as an option, it means that you are already logged in. Instead, select ‘authorzie app’.

Authorize App

  • Select ‘sign in’. You won’t see this button if you are already signed in.

Click Sign In

  • Select the ‘unfollowers’ link. You will find this at the top of your screen. If this is your first time using this website, then you won’t see any names. This is because they haven’t had the opportunity to monitor your account yet.

Unfollowers

  1. Using TwittaQuitta

  • Open your web browser. TwittaQuitta can be used to receive an email every day containing a list of everyone who is unfollowing you.

web browser

  • Go to the TwittaQuitta web page.

Twittaquitta

  • Click ‘log in with Twitter’.

Log in with Twitter

  • Enter your username and password for Twitter.

Twitter username and password

  • Select ‘authorize app’.

Authorize app

  • Enter your email address. You will have to put it in twice.

Type your email address

  • Select ‘submit’.

Submit

  • Read the email that you will receive from TwittaQuitta. This will include the link that you will have to click on to complete the signup process.

TwittaQuitta

  • Select the word ‘link’ in your email. You will now be signed up to receive emails from TwittaQuitta.

TwittaQuitta

  1. Using Zebraboss

  • Open your web browser. Zebraboss can be used similarly to TwittaQuitta – they will send you an email showing who has recently unfollowed you on Twitter.

web browser

  • Go to Zebraboss.

Zebraboss

  • Enter your Twitter username into the first box that you see.

username box

  • Enter your email address into the second box that you see.

second box

  • Select ‘subscribe for the report’. You will then get an email every day that is going to contain a list of people who aren’t following you anymore on Twitter. Follow the ‘unsubscribe’ link in the email that you get at any time if you want to stop using their service.

Subscribe for the report

 

 

How You Can Delete All of Your Tweets

The good news about Twitter is that you can start fresh again with a clean slate without having to say goodbye to your existing followers. There are a few web-based tools out there including TwitWipe and Cardigan that can help you delete all of your tweets, and the best part is that it’s not going to cost you anything.

Once you have deleted your tweets, you can revoke the company’s access to your Twitter account for security reasons.

  1. Using TwitWipe

  • Find TwitWipe in your web browser. It is a free service that is going to help you delete all of your tweets at the same time. TwitWipe can help you delete up to 3,200 tweets. If you have more tweets than this, then you will have to delete what’s left of them yourself.

Using TwitWipe

  • Select ‘get started’.

get started

  • Solve the ‘solve media puzzle’. Before you can use a free service like this, you will need to solve the security puzzle that you will find at the bottom of your page to the right. Follow the instructions to receive a code. Type this code into the text box that will come up on your page. Select ‘proceed’.

Solve Media puzzle

  • Select ‘authorize app’. This lets the app gain access to your Twitter profile. If you aren’t signed into Twitter already, this is when you can on the screen provided.

Authorize app

  • Select ‘yes’ to confirm. Remember, this is a permanent action. This is the red button that you will find on the left side of your screen, which will be just underneath your Twitter handle. Depending on how many tweets you have, this can take minutes, hours or even days to complete. You will see the progress being made in the green bar on your screen. When TwitWipe has finished deleting your tweets, then you will see a message on your screen that says ‘looks like you’re all done’.

Press Yes to confirm

  • Select ‘sign out’. This is going to severe ties with TwitWipe, so they won’t have access to your account anymore. This is an important step to remember, for security purposes.

Click Sign Out

  • Find your Twitter settings through the website. This is going to show you an apps list that have access to your account.

settings page

  • Make sure that you select ‘revoke access’ to TwitWipe on your end as well. This is going to disable the connection.

Revoke Access

  1. Using TweetDelete

  • Find TweetDelete in your web browser. This is a free service that can help you delete all of your tweets in your Twitter account. Similar to TwitWipe, these guys can only help you delete 3,200 tweets.

TweetDelete

  • Agree to the terms by checking the box.

Check the box

  • Select ‘sign in with Twitter’. If you aren’t already signed in, then you will be asked to log in at this point.

Sign in with Twitter

  • Select ‘authorize app’.

  • Select a timespan from the menu that drops down. Here, you get to choose which tweets you want to delete based on how old they are. You can choose from being able to delete tweets that are a week old, to an entire year.

Select a timespan

  • Select the box next to ‘delete all my existing tweets’.

Delete all my existing tweets

  • Uncheck ‘post to my feed’. Otherwise, TweetDelete will send a tweet for you, saying that you are using their service.

Post to my feed

  • Select ‘activate TweetDelete’. This will allow TweetDelete to now delete all of the tweets within your selected time span.

Activate TweetDelete

  • Go to your Twitter settings. You will see an apps list that currently have access to your Twitter profile.

twitter settings page

  • Select ‘revoke access’ right next to TweetDelete. This is going to severe the connection between Twitter and TweetDelete.

revoke access

  1. Using Cardigan

  • Open Cardigan in your web browser. This is another free and reliable service that is going to help you delete every tweet on your Twitter profile. Again, like the other apps that we have talked about so far, Cardigan can only help you delete 3,200 tweets. However, there is an option allowing Cardigan access to the rest of your tweets.

Using Cardigan

  • Select ‘browse tweets’

Browse Tweets

  • Select ‘authorize app’. If you aren’t already signed into Twitter already, you will be asked to sign in. Once you have signed in, Cardigan can start gaining access to your tweets. This can take several minutes depending on how many tweets you have.

authorize app

  • Select ‘delete all’. You will find this button at the top of your page. Remember, when you delete your tweets, you can’t get them back.

delete all

  • Select ‘delete’ to confirm. Cardigan will now redirect your browser to the homepage, while your tweets continue to be deleted in the background. This can take from just a couple of minutes to a couple of hours, depending on how many tweets are being deleted.

delete

  • Find your settings in Twitter. When Cardigan has finished deleting your tweets, it’s good practice to revoke their access to your Twitter account. You should see them in the list of apps that currently have access to your Twitter profile.

twitter settings page

  • Select ‘revoke access’ that you will see next to Cardigan. They no longer will have access to your Twitter account.

revoke

  1. Using Delete All Tweets

  • Find Delete All Tweets in your browser. This is a free tool that you can use to delete your tweets. Like the other apps that we have talked about so far, these guys can only help you with 3,200 tweets.

Delete All Tweets

  • Select ‘sign in with Twitter’.

sign in with Twitter

  • Select ‘authorize app’. As soon as you do this, the app will begin to delete your past tweets. If you haven’t already signed in to Twitter, this is where you will do so.

Authorize app

  • Track the progress of the app. You will see a box that says ‘welcome’ and your Twitter name. Here, you will be able to see the tweets that they have deleted so far. This number is going to grow as the tool continues to run. Depending on the number of tweets that you have, this process can take anywhere from just a couple of minutes, to a few hours.

progress bar

  • Find your Twitter settings. Here, you will see a list of services that have access to your Twitter profile right now.

settings page

  • Select ‘revoke access’ for Delete All Tweets. This means that they no longer have access to your Twitter profile.

revoke access

  • Select ‘home’. You will find this at the top of your page to the left.

home

  • Select the ‘…’ button under the ‘deletealltweets.com’ tweet. The tweet menu will appear. You will want to do this because when you started using Delete All Tweets, they automatically sent out a tweet saying that you were using their services. If you want to get rid of this tweet, continue reading.

button under

  • Select ‘delete tweet’.

Delete tweet

  • Select ‘delete’ to confirm. The automated tweet that gets sent out is now deleted.

Delete to confirm

  • Select your profile image. This is at the top of your page to the right.

Click your profile picture

  • Select ‘settings’.

settings

  • Find your Twitter settings again. When your tweets have finished deleting, revoke Delete All Tweet’s access to your account. You will see the app listed on this page.

twitter settings page

  • Select ‘revoke access’. The app no longer has access to your account.

revoke access

 

Twitter Auto Follow Strategy That Works in 2022

So, you’re probably here for one of two reasons. Either you are a greenhorn on Twitter and you are looking for the right Twitter strategy to get more Twitter followers for your profile so that you can start reaping the rewards of monetizing your Twitter account.

Or you are here because you have tried multiple methods for growing a Twitter profile, and you realize that following other accounts is by far the most effective approach to getting more followers. You are now looking for a growth service that is going to help you save time with this method, so that you can focus more on your tweets.

Whatever the reason for being here, we know that you are here to get the most out of Twitter with an auto follow strategy. If this is the case, then this article is definitely for you. The good news is that following other accounts on Twitter isn’t just the most effective way to get more followers, but it’s also the most cost-effective strategy to market your brand on Twitter.

With Twesocial’s growth service, you can gain new followers that actually care about your account and its content. Below, we are going to talk about everything you need to know when using a Twitter growth service for your auto follow strategy.

Why Follow Other Accounts on Twitter?

Social media in general is a great way to figure out how to generate new leads for your brand and monetize your content. Of course, Twitter is no exception to this, and if you want your growth strategy to be effective, you’ve got to make sure that your content stands out from the millions of other active Twitter users.

Of course, we believe that there are three mainstays of growing a successful Twitter profile. The first is to create outstanding content. The second is to engage with other influencer accounts, and the third is promoting, by following other accounts.

Let’s start at the beginning. One of the first things that you should nail down is creating good content for your Twitter profile. The bottom line is that nobody is going to follow a profile that doesn’t have valuable tweets. This means that if you are ready to take your Twitter profile seriously, then you need to make sure that you are creating engaging and compelling content for your target audience.

Let’s move on to engagement. Engagement is the foundation of Twitter, and if you are wanting to gain a serious amount of traction, you will need to engage your audience. This means that simply creating tweets and sending them out there for your followers to look at isn’t going to be enough.

You need to be able to engage with your audience, as well as fellow influencers. Make sure that you are active in conversations around your industry and niche, so that you remain relevant.

Lastly, promoting your Twitter profile is also in a central part of your Twitter content strategy. Promoting your Twitter account means that you are telling others that you are out there, working hard to create awesome content, an adding value with your tweets. So, how do you make sure that your content is seen by the right people?

The Expensive Option

So, the expensive option is to buy Twitter ads. Just like Instagram and Facebook, Twitter offers its users the opportunity to buy ads to expand their account’s reach. However, ads are expensive, and they don’t actually get you the kind of engagement that you need. They will get you a little bit, but nowhere near as much as you need if you want to be taken really seriously by the people that use Twitter.

Follow Other Accounts

twitter-followers

If you haven’t got it in the budget right now, then we highly recommend that you follow other accounts using a growth service. You probably have already heard of people talking dirty about this approach, but you just need to ignore them. This is because platforms like Twitter and Facebook aren’t going to condone this kind of activity, as they would rather you be putting all your money into their ads.

As long as you are utilizing a high-quality growth service like the one we have here, then there is no way that you can get in trouble for using it. Remember, the first step to this approach is to create good content. Once you’ve done this, we can help you figure out your target audience, so that we are only following the kind of people who are going to be interested in your tweets.

Lastly, a reliable growth service like ours will start out slow, and gradually grow our client’s accounts with them. The last thing you want to do is go for a company that gives you overnight success, but isn’t going to sustain your account in the long run.

How to Follow Other Accounts on Twitter

We’ve already mentioned that you can use a growth service to follow other accounts on Twitter. However, there is also the manual option. We recommend that every one of our clients knows how to manually follow others on a grand scale before using a growth service, as it will give them a really good idea of what to look for and what not to look for when it comes to their target audience.

Speaking of your target audience, you need to make sure that you are only following users with real profile pictures. Avoid profiles that have a stock photo for their profile picture. We also don’t recommend that you follow accounts that are just starting out and try to utilize keywords that can be matched up with their bios.

Lastly, don’t follow dormant accounts that aren’t actively uploading new content every couple of days, and try to avoid spam accounts that misuse hashtags.

Automatically Follow Other Accounts

Now that you know how to manually follow other accounts on Twitter, you can make the most of a growth service like Twesocial. Here at Twesocial, we’ve already been able to help thousands of Twitter users grow their audience the right way.

Our growth service automatically follows your target audience for you, so that you can save time in your schedule, and open it up to create more content that your audience is going to find valuable.

We also believe that respecting the limits of Twitter is essential, which is why we promise our clients nonstop growth, but never overnight success.

Why Should You Automatically Follow Accounts on Twitter?

twitter-followers

Here’s the reality. Nobody wants to put in up to three hours every day following and unfollowing Twitter profiles to market their content. Again, like we mentioned above, you should master strategies like this, but once you have, you need to step aside and let a growth service like Twesocial take over.

We are constantly improving our features and ensure that our growth service is actively looking for the best Twitter profiles to interact with your content.

What to do if They Don’t Follow Back

The trouble with following people is that they might not follow you back, and this is going to have a negative impact on your follow-back ratio. If you have more that you are following than you’ve got on your profile, then this is going to harm your existing reputation.

This is why it’s important to not only follow others to promote your account, but to make sure that you unfollow a good number as well, to maintain a safe ratio. Twesocial’s growth service makes sure to unfollow accounts automatically, so this is one less thing that you have to worry about on your end.

What’s the Average Return of a Twitter Auto Follow?

With all of this in mind, what does the Twitter follow back ratio look like? Check out the formula below:

ratio formula

Of course, the basic rule of thumb is that the higher your follow back ratio, the better you are going to do. You can’t expect that follow back ratio to be perfect, but we do think that it needs to be more than 10%. If it is more than 30%, then you are doing really well, and if it is less than 10%, then you need to rethink your follow strategy.

Check out Twesocial today to discover our safe, reliable Twitter growth service that can help you with all of your automated Twitter follow needs. Good luck!

What Is the Perfect Twitter Follow Back Ratio?

One of the most effective ways to grow your Twitter profile these days is to follow others. With this method, you can gain targeted, real followers, but you have to be prepared to keep track of your Twitter follow back balance. The follow back balance determines how good your Twitter account appears to people visiting it, and it also helps to measure your Twitter account’s success in general.

You’re probably wondering at this point; how can you improve your Twitter follow back balance? What does a good or bad follow ratio look like? What’s the average in the industry? That’s what we’re here to talk about today.

What is Twitter Follow Back Ratio

When thinking about a growth strategy to help you get more followers on your Twitter profile, one common approach is to follow other accounts, with the expectation that they will follow you in return. It’s the idea of reciprocity – someone will return the favor.

It is recognized by the social media marketing industry as a way to measure your success when it comes to Twitter and other social networks out there.

How to Measure the Twitter Follow Back Ratio

There is a simple formula that you can apply to let you know how many of the accounts you have followed are returning the favor and following you in return. Check it out below:

Twitter Follow Back Ratio

So, the higher the percentage that you can see above, the better. If you have a high follow back ratio, it means that your Twitter profile and your content is attracting the right people, and those people are regularly engaging with it.

Of course, you don’t just want to look at the quantity. You need to consider quality as well as quantity. This means that if you have a high follow back count, but you’re not attracting the right people for your content, then this is not going to do anything for your profile and you’re not going to get anything from implementing this method.

If you’re getting people following you all day, every day, but they’re not the right followers for your content, then they aren’t going to add any value to your account. This means that you can’t just focus on adding followers to your account, you’ve got to think about how targeted they are.

Factors That Affect the Twitter Follow Back Ratio

Now that you know what the Twitter follow back ratio is, you can work out how to calculate it. However, you’ve also got to think about how you can strategize with it, so that you make it work for you. There are two different factors to think about here – on-profile factors and filtering factors.

Let’s take a look at both.

On-Profile Factors

On-profile factors are anything that your potential followers can see when visiting your Twitter profile. This is anything from your profile picture and your cover image, to your location, bio, and your URL.

Profile Picture

Twitter Profile Picture

Your profile picture is the first impression that you are going to give your potential followers. It takes not even one second for someone to decide if they’re going to check out our Twitter profile or not based on their profile picture. If you’re using a Twitter profile for your personal brand, then we recommend that you use a professional profile picture with a natural pose.

If it is your business’s Twitter profile, then include your logo in the profile picture. Avoid adding any words to your profile picture, as nobody will be able to read them. The ideal image size for your profile picture is 500 x 500 pixels.

Another thing to consider when analyzing Twitter’s follow back ratio is that personal accounts tend to have a higher ratio in comparison to business accounts. This is because people feel more compelled to return the favor to a fellow human being, and not a company.

Cover Image

Your cover image needs to have a positive impact on your potential followers and relate directly to your brand or image. The ideal image size for your cover image is 1500 x 500 pixels, which is plenty of space to include all the information you need to about your company, and why people should be following your profile.

Bio

Twitter Bio

Writing an engaging bio should be your number one priority when managing a Twitter account. Most people don’t follow someone that just has random stuff in their bio, which is why making sure you include the right information is really important. Describe yourself, include your credentials, and remember don’t be shy.

Following/Followers Ratio

Remember, it’s important to keep your following number as small as possible when you’re growing an audience. When you follow somebody, that person feels appreciative that you have followed them, but they might also check out how many other people you are following at the same time.

This means that if you are following a lot of other people as well, this gesture won’t have as much impact, because it would just be a drop in the bucket. Make sure that the number of people you’re following is relatively small, so that each one adds value to the person you’re reaching out to.

It’s also important to make sure that your account always has less people you’re following than the number of those that are following you. As always, getting the balance right is the way forward, but generally speaking we believe that you should avoid following more than 1000 accounts. On the other side of this, you need to be following at least a couple.

Pinned Tweet

Pinned Tweet

When you pin a tweet to the top of your feed, it gives your potential followers the opportunity to see what kind of category your tweets fall into, to determine whether they think they’re going to like your content or not. Also, make sure that you pin tweets that have done the best, as people will be more likely to follow you if they can see your popular tweets.

As long as the tweet that you are pinning has been popular among your existing followers, and is relevant to your niche and industry, then it’s going to serve you really well.

Last Five Tweets

Sometimes, pinning your favorite tweet is not enough to convince someone to follow you. We suggest featuring your last five tweets, where they will be able to see how often you share content, and the topics of your tweets in general. Of course, we recommend that you leave tweets at the top that represent your account the best and have a high level of engagement.

URL

Twitter URL

Just like Instagram, you are able to include a URL on your Twitter bio and deciding which link to include is pretty important. Of course, if you are a brand, you will probably want to include your website link, so making sure that your website is up to scratch is essential to turning potential followers into paying clients.

If you haven’t updated your website in a while, you might want to think about doing this, so that it accurately reflects your brand’s persona in general. The last thing you ever want to do is redirect potential followers to a website that hasn’t been updated in a while.

Localization

Last but not least, you need to think about including your location and knowing how this determines how other people see you on Twitter. When you show your location, you are able to attract people who are interested in businesses in that area, which is great if you are a local business is trying to drum up more exposure.

Filtering Factors

Now that we have talked about all the different factors involved in how your Twitter profile looks to potential followers, let’s talk about some other factors as well. Remember, we mentioned above that if you’re not following the right audience, they aren’t going to want to interact with your content or follow your Twitter profile.

This is why it’s so important to filter who you follow and do this the right way. Of course, you can do this manually, which is going to take up quite a bit of your time, or you could make the most of a growth service like Twesocial. Here at Twesocial, we can implement advanced filtering techniques to ensure that you connect with the ideal audience for your content.

We work with sophisticated software that works out who is going to be interested in your content based on your niche, and who isn’t. This way, we are able to filter out unwanted accounts, and focus just on those that are going to want to hang around your account for a while. Let’s take a look at a few factors we consider:

  • Profile picture and cover image
  • Follower count
  • Tweet frequency
  • Negative/spammy words on bio

Find Your Target Audience

With our advanced filters, you will be able to evade unwanted accounts, and find targeted accounts for your content. Twesocial is a growth service that has these filters built in, so that you can attract targeted, real members of your ideal audience to your Twitter feed automatically.

Why Having a High Follow Back Ratio is Important

As long as your follow back ratio is high, you will get more followers for your Twitter profile. With this in mind, what’s the Twitter follow back ratio average?

follow back ratio

Highest Follow Back Ratio: 37.95%

Average: 13%

Lowest: 2%

As you can see, there is a wide margin between the highest follow back percentage, and the lowest follow back percentage. This is due to the wide range of factors that determine this. If your follow back ratio is less than 5%, then you need to rethink everything about your Twitter profile, especially your filtering criteria.

If it is between 5% and 10%, you still need to consider your filters, and what you can change. If it is between 10% and 20%, you are doing really good, and any improvements you make from here on out will only need to be minimal.

Lastly, if your follow back ratio is greater than 20%, you’re doing amazing, and you don’t really need to improve too much. Remember, you can rely on us for the growth service side of things, so that you can take care of that follow back ratio and put more time and effort into your tweets. Good luck!

Twitter Lead Generation: Why & How

Because Twitter lead generation cards don’t exist anymore, we’ve had to come up with some pretty effective and creative ideas to help you convert leads from Twitter, so that you can make the most of having a lot of Twitter followers. The reality is that Twitter is crowded now with leads that are just waiting for you to connect with him and turn them into paying customers.

What you need is a well-researched framework that can help you scale the right strategy for generating more leads for your business. Today, we’re going to talk about how you can create a Twitter lead generation game plan from your Twitter profile in just three easy steps, even if you only have a limited budget right now.

For this, you will need to follow the following three steps: attract Twitter followers that are targeted without much effort, scan for leads in your Twitter followers, and develop a cold email campaign that is going to exponentially increase your email Contacts. Let’s dive in.

Why Twitter for Lead Generation?

If you are asking yourself this question, then we are asking ourselves the question, why not? Of course, one of the ultimate goals when it comes to having a brand online is to be able to reach more people and convert them into paying customers. Having a brand that can come up with creative tweet ideas as nice, but at the end of the day we all have bills to pay.

Nice tweets don’t pay the bills, but satisfied customers do.

If you’ve got an existing brand, then you will be familiar with a rough framework for generating leads. Of course, we are focusing on Twitter right now, so let’s get started with talking about how you can turn Twitter followers into paying customers.

How to Gain Targeted Twitter Followers

Twitter Lead Generation

The best thing about Twitter is that you can jump right in right now and begin scanning for emails on any Twitter handle. However, qualifying and filtering your Twitter followers is important, as this increases your conversion ratio, as well as reduces efforts and costs. Based on smart filters with our growth service, Twesocial can help you obtain real Twitter followers, while you take care of other aspects of your Twitter profile.

If you’re thinking about taking the short route and buying your Twitter followers, don’t. Use our growth service instead. Twesocial can help you filter using features like gender, geographic location, language and keywords.

We also make sure to weed out the chaff, so that you don’t have to mess about with Twitter profiles that aren’t valuable, that you can’t turn into paying customers. We can filter out profiles that have fake profile pictures, as well as spam words in their bio. We can also work out who has a bad following ratio, as well as low activity on their feed.

Believe it or not, a Twitter growth service can help you with already warmed up leads. This is because when you convert a Twitter account into a follower, they are already halfway there in becoming a paying customer. They’re already interested in your account, and potentially what your brand has to offer.

This is going to make it really easy for you to convince them to check out your website. Our growth service is going to make sure that we find the people who are spending time on your Twitter account, reading your bio, looking at your profile picture, and even visiting your website.

After all of this, you’re not a stranger with this Twitter profile anymore, and you’re only a couple of steps away from turning them into a hot lead.

How to Contact Your Leads

Leads

When you begin a new growth strategy for your brand on Twitter that you might want to scale at a later date, then you have to gain confidence, and figure out a way to build up the fundamental aspects of it. With cold emailing, you will gain confidence by tweaking things so that you can improve your overall conversion rate.

The thing about cold emailing is that it’s a delicate strategy to use. Nobody wants an email that they didn’t expect to see in their inbox, and if you are in the EU, you will need to comply with certain regulations. Cold emailing is an artform, which means that you have to be strategic about how you land in the right inbox with the right message.

If you’re new to cold emailing, then these are the main things that you need to know about it:

  • Begin slow and do things manually. Test out your copy, your subject, the time, and what you are offering to see what’s going to work, and what isn’t.
  • Come up with compelling, very personalized emails.
  • Don’t be scared of following up and not just once. You’ve got to follow up at least two or three times.
  • Once you have figured out the perfect cold email strategy, then you need to automate it with our growth service.

Using Twesocial to your advance to generate more leads for your brand on Twitter is going to involve many different aspects of our features. As we have mentioned, our growth service can target the perfect list of people to not only turn into Twitter followers, but hot leads.

Get in touch with us today to talk about conversion strategies, as well as ways that you can get started with your email campaign. We will be able to guide you through this process, so that you can optimize your lead generation, and make the most of Twitter for it all.